The IP Value Proposition
Global horticulture continues to demonstrate sustained annual growth as worldwide consumer demand rises.
The fresh food sector is also heavily commoditized and features a highly fragmented supply chain creating areas of inherent risk.
As a result, there is a rapid underlying shift toward technology adoption and a surge in uptake of proprietary varieties which will continue to transform the sector in the coming decades.
Proprietary varietals and technology are redefining competitive advantage in fresh food. Access to varietal IP, new production technologies and brands are expected to be major value drivers in horticulture’s over the coming two decades.
Why Innovar?
Innovar is an independent IP licensing, management and commercialisation company.
We specialise in developing new and exclusive fruit varietals for key partners across markets in Australasia, the Americas, Asia and Europe.
Work with Us
Innovar is proud to work with some of the world’s leading breeding programs, producers and commercial marketers.
We have a simple philosophy that collaboration benefits all. Our services cover all geographies and cover the full
spectrum of horticultural IP development:
- New Variety discovery & selection
- Global Licensing
- Plant material management
- Commercial analysis & modeling
- Technical support
- Rights governance
- IP protection & trademarking
- Brand development
Our Categories
Horticulture is a diverse landscape. We focus on a number of core categories that cover some of the fastest growing and most dynamic part of the industry.
Apples
Cherries
Berryfruit
Avocados
Stonefruit
