Categories & Varieties
We focus our expertise on a small number of dynamic and growing categories. Innovar’s portfolio includes some of the world’s leading plant variety genetics and brands.
Pipfruit has long been driven by advancements in varietal genetics and brands. Innovar holds rights in Kanzi®, Modi®, HoneyBelle™, Piqa Boo and other programs.
A burgeoning high-value category now firmly driven by a new wave of proprietary cultivars. Lani™, Starletta™ and a pipeline of premium material position Innovar as a market leader in prunus.
One of the fastest growing produce categories globally. Innovar is active in development of strawberry and blueberry genetics.
With considerable product diversity stonefruit remains a category driven by exposure to new cultivars. Innovar manages a suite of rights across Australasia, including the Provedo™ program.
High growth (5%+ CAGR) and highly underdeveloped, avocados offer longterm opportunity in scion and rootstock IP and tissue culture technology.
Nu Leaf IP™, an affiliate of Innovar, manages one of the leading portfolios of proprietary citrus in Australasia, including Tango™ and Gold Nugget™.
Focused on Dynamic Categories
Over almost two decades of exploration and practice, Innovar has refined its expertise and narrowed its focus to a handful of critical categories.
The fresh food sector is vast, highly commoditised and features a fragmented supply chain. This creates opportunity and, quite frankly, means we are constantly challenged in what we do.
Given this complexity we have narrowed our scope to better serve our partners in ‘core categories’ – areas where we see significant value and growth potential.
Proprietary varietals and technology – what we call “IP” are constantly creating new barriers to entry and redefining competitive advantage in fresh food. Access to varietal IP, new production technologies and IP-led brand trademarks will be major drivers of yield, pricing and demand dynamics in horticulture’s largest categories in the coming decades.