Categories & Varieties
We focus our expertise on a small number of dynamic and growing categories. Innovar’s portfolio includes some of the world’s leading plant variety genetics and brands.
Apples
Apples
Pipfruit has long been driven by
advancements in varietal genetics and
brands. Innovar holds rights in Kanzi®,
Modi®, HoneyBelle™, Piqa Boo and
other programs.
Cherries
Cherries
A burgeoning high-value category now
firmly driven by a new wave of
proprietary cultivars. Lani™, Starletta™
and a pipeline of premium material
position Innovar as a market leader in
prunus.
Berryfruit
Berryfruit
One of the fastest growing produce
categories globally. Innovar is active in
development of strawberry and
blueberry genetics.
Stonefruit
Stonefruit
With considerable product diversity
stonefruit remains a category driven by
exposure to new cultivars. Innovar
manages a suite of rights across
Australasia, including the Provedo™
program.
Avocados
Avocados
High growth (5%+ CAGR) and highly
underdeveloped, avocados offer longterm
opportunity in scion and rootstock
IP and tissue culture technology.
Citrus
Citrus
Nu Leaf IP™, an affiliate of Innovar,
manages one of the leading portfolios of
proprietary citrus in Australasia,
including Tango™ and Gold Nugget™.
Focused on Dynamic Categories
Over almost two decades of exploration and practice, Innovar has refined its expertise and narrowed its focus to a handful of critical categories.
The fresh food sector is vast, highly commoditised and features a fragmented supply chain. This creates opportunity and, quite frankly, means we are constantly challenged in what we do.
Given this complexity we have narrowed our scope to better serve our partners in ‘core categories’ – areas where we see significant value and growth potential.
Proprietary varietals and technology – what we call “IP” are constantly creating new barriers to entry and redefining competitive advantage in fresh food. Access to varietal IP, new production technologies and IP-led brand trademarks will be major drivers of yield, pricing and demand dynamics in horticulture’s largest categories in the coming decades.
Worldwide Partners & Brands
We proudly work with some of the world’s best breeding programs, cultivars and horticultural brands.
